Common questions
Short answers. The full science →
Why hemp seed meal?+
It's one of the only plants that's a complete protein, with the golden ratio of omega 3:6 that pets need. No corn, no wheat, no soy.
How the recipe was built →Why animal organs?+
Liver, heart, and kidney are the most nutrient-dense food on earth. Wild carnivores eat them first for a reason.
The full nutrient breakdown →Why no carbs?+
Pets aren't built for them. Kibble uses carbs to bind the pellet and lower cost, not to feed your pet. Take them out and the inflammation goes with them.
The carb-cancer connection →How is it this affordable?+
Hemp seed is our secret weapon. Its carb-free, high-protein, and packed with almost all essential micronutrients for healthy pets. We produce it for low costs to compete with subsidized corn and soybean that is killing our pets.
How the economics work →Is this a prescription diet?+
No. It's a complete and balanced food, safe as an everyday meal. For diagnosed conditions, share the recipe with your vet.